City of Mount Rainier Essay

Neither does the department of Economic Development for the City of Mount Rainier handle nor is it involved with any matrix of the pricing strategy. As the Organization for Economic Co-operation and Development (OECD) in 2006 stated on production, packaging and pricing, production cycle involves a flow from the dealers, employees and customers automatically between the functional areas and internationally. Reduced ‘product to market’ cycle meant to ensure full and on time delivery to customers keeps a business on track by reducing errors, inefficiencies and high running costs. However, the City does offer a mix of products solely based on promoting development of blighted or under used parcels. Thus, it is critical that any incentive or business assistance be directed to accomplish the marketing objectives of the City of Mount Rainier. For example, the city will offer or sponsor Tax Increment Financing, State grants or Infrastructure Grants to developers to increase interest and make the area more attractive. This is very necessary for the City to be able to compete with other local municipalities and the District of Columbia, making it imperative for the City to use incentives for redevelopment of the downtown business district. Especially considering that the addition of businesses will create higher paying jobs, large capital investment, tourism and greater benefits to the local community. With this in mind, its primary objective is to add to the diversity of the current business population, increase essential tax base in the area, and pursue the highest quality of jobs and investment by providing an overall balanced approach to economic development for the City. Organizations channel design. A good organizations’ channel design enables exchange of information and ideas with external or outsourced personnel such as financial assistants, engineers, designers, and other partners. It is a system that provides solutions including help to speed up development processes and enhance further future improvements in efficiency With this the City of Mount Rainier can be able to streamline the entire value chain, including all key suppliers, subcontractors, and service providers. The system platform raises transparency of production processes, permitting them to identify potential problems at an early stage, and to take immediate action. According to Kotler and Keller (2008), â€Å" a marketing channel performs the work of moving products from producers to consumers, overcoming the time, place, and possession gaps that separate goods and services from those that want them† (p. 232). The Department of Economic Development for the City of Mount Rainier employs a two –level channel of marketing with at least two intermediaries. The City’s intermediately roles are that of an agent and facilitator. Attracting entrepreneurs and private investment opportunities is the primary goal of economic development in the City of Mount Rainier. As for the Department of Economic Development, the greatest aspiration is to turn around Mount Rainier, making the City one of the best places in the world in which to start a profession or grow a business. The department is working to reposition Mount Rainier as the next great American city for business investment and economic opportunity. This entails employing a balanced attack with corresponding efforts to improve business development, while pursuing transformative public policy changes planned to enhance the magnetism of Mount Rainier as a place in which to invest. On the other hand, an integrated logistics system consists of materials management, material flow systems, and although the City of Mount Rainier does not use such a system as a tool for economic development, A fully integrated accurate unit tracking system is a critical component of modern customer relations and service that is in use, and it is also important for inventory and cost control. Just like integrated logistics system, it monitors all the key movements of goods and services in any transaction. Tracking of the way financial agreements are facilitated for business assistance is important because the gathered data is useful for financial analysis. In support of business analysis, the system ought to have a tool that provides the reporting intelligently. (OECD, 2006) Business information across all assistants can be automatically converted into business intelligence reports benchmarking the performance of the business transactions. At the same time analysis on dealerships can show the best business practices for individual or the group of partners. Marketing and communication strategy Considering that City of Mount Rainier is recognizing a need for business retention and attraction efforts, they have partnered with other public and private businesses stakeholders to create an Economic Development Corporation (EDC) to promote the City and its business advantages and opportunities to local, regional, national and international markets. The purpose of the EDC is to enhance the economic vitality of the City and its residents through creating marketing initiatives, business retention programs, business attraction efforts and dissemination of information. Created as a public-private partnership, the EDC can generate business leads and opportunities that the City could otherwise not do, furthering development. In addition, this partnership serves as the first line of contact with the public, business prospects and developers who are seeking information about doing business in the City. Furthermore, the EDC facilitates development, cultivates business opportunities and creates partnerships that will result in increased economic development in the City of Mount Rainier. The question remains, which supreme marketing and communication strategy would boost this collaboration for better growth? For any company to prosper in any of its transactions, a strong and optimal management system ought to be put in place. In line with Poirier and Reiter, (1996), success in a company is enhanced by rapid and reliable exchange of data within its group members and with its business partners. This is vital to the further development products and deliverance of quality services. Technically one important communication strategy would calls for a highly effective communications infrastructure that allows effective coordination and management of highly complex, highly flexible development, design and production processes. In line with Poirier and Reiter, on Advanced Planning and Optimization in (1996), the main aims of marketing managers should be to process aftermarket into one system, plan for wide coverage and include all parties involved in the planning process. P. 160) In other words, high-speed data communications have to be one of the engines driving the growth of any organization or company offering services or dealing with businesses stakeholders. Any marketing strategy should take establishment and enhancement of a quality communications infrastructure in it key aims. This is a reliable system that ought to augment cooperation among virtual elements regardless of their position at the time of requirement. It permits all around the globe contribution to projects without duplication or underutilization of human effort or technical resources. Consideration for one of the various information systems and networks is a standard solution that can be tailored to particular needs. A system that supports all the data and allows for data interchange with outside suppliers and other partners naturally always gives a good return on investment. This is not a matter of just laying down the network system within the company. Efficiency, Security, reliability and scalability of the system are some of the vital parts to be fulfilled by a system so as to support diverse access methods and service levels. As Poirier and Reiter emphasizes, a good system is one that can be geared to the needs of each individual supplier and business partner. (P. 160). Needless to say, this new ways of revitalizing the City’s commercial corridors by encouraging continued and private investment, would highly revitalize strategies allowing the city to target its assistance and support in ways that are sustainable at the local level.